The ETLABS Advantage
Who We Are
ETLABS is a team of change agents who create change through strategic advisory, emerging technologies and business model innovation. We are first of all entrepreneurs who love to grab the bull by the horns and make things happen. We are also experimental technologists who love to have fun with emerging technologies and use them in innovative ways to solve wicked problems.
We are headquartered in Melbourne, where most of our R&D is done. Advisory and Strategy at the executive level is delivered directly by our principals. Technical implementation is done by hybrid teams, usually with local subject matter experts collaborating with global specialists.
Our Values
We believe that people come first, and with this value, aspirations of diversity, equality and “fair go”.
We believe that trust, integrity and human connection are fundamental to sound business relationships.
We believe that doing business should be fun, profitable, and make the world a better place.
We believe that the ability to learn and adapt is the last remaining sustainable competitive advantage of organisations.
Our Principal
Our Founder and CEO is Mr. Duc Do.
Duc was one of the pioneers of Internet entrepreneurship in Australia in the mid 90s. Winner of multiple innovation awards including Fairfax Media’s Australia Top 30 Under 30 Entrepreneurs, Duc is known for his work as Co-Founder of CIM – one of Australia’s first digital services companies, as CTO at WinePlanet – Australia’s first financially successful ecommerce business, and world’s first global wine e-tailer; for introducing the world’s first digital currency to Australia through a partnership with St. George Bank; and for being a thought leader of disruptive innovation and corporate venturing.
Duc has been spending the last 15 years driving transformation and innovation programmes at Australia Post, ANZ Banking Group, Accenture, advising to government and global corporations on innovation strategy and startup growth, and incubating next generation start-ups with emerging technology research, product concept development, capital raising and international growth advisory.
He is also a well-known transformation expert in Vietnam, actively helping governments and large enterprises with digital transformation, energy transition, industrial transformation, innovation and leadership development strategies and initiatives.
Our Clients
We work across multiple industries, including Energy, Professional Services, Information Technology, Public Services, Retail, Finance, Logistics, Education, Manufacturing, and Professional Services. Our key markets are in Australia and Vietnam.
In Australia, we work with innovation specialists in corporate innovation programs, large enterprises undergoing digital transformation, and startups who are looking to scale up or exploring new markets.
In Vietnam, we advise and train government agencies such as the Ministry of Science and Technology (MOST), the Ministry of Information and Communications (MIC), the Ministry of Public Security (MPS), the Central Government Office, metropolitan and provincial governments including Ho Chi Minh City, Ba Ria Vung Tau and Ca Mau. We have also been helping Vietnam Electricity (EVN) at the group and subsidiary levels with a number of strategic energy transition, digital transformation and leadership development initiatives. After 2 years of working with us, EVN-HCMC, one of EVN’s largest subsidiary, was recognised by MIC in 2022 as Vietnam’s first state-owned digital enterprise.
Our Partners
Startupbootcamp – Empowering Innovators.
College of Law – Largest provider of practice-focused legal education in Australasia.
TET Education Group – Growing Vietnam through international education.
DesignChain – Designing and Configuring your Organisations.
Knotion – Enterprise Architecture consulting and training.
Pracademy – Creativity for business, and business for creatives.
Gentrack – Transforming energy and water utilities with the world’s leading product-to-profit solution.
Future Grid – Real-time grid management using smart meter data.
State Agency for Technology Innovation (SATI), Ministry of Science and Technology (MOST), Vietnam.
Throughout history, ETLABS and its strategic partners are known for the following achievements: